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Get Your Home Market-Ready

As experts in the home financing and mortgage space, the team at Bankrate has crafted an article "How To Sell A House By Owner" that contains the advice and data homeowners need to navigate the process of selling a home without a realtor. They focus on how to get a home market-ready, obstacles to look out for, and marketing strategies to get the highest ROI.

Full Article:

Here's a highlight focusing on organizing, decluttering, and decor:

When you sell a home by owner, you’ll need to get it in tip-top shape for listing photos and showings. Here are some tips for prepping your home for sale:

Declutter – “We all have emotional attachment to our homes and to the things in them,” Oliva says. “But once you decide to sell it, your house is no longer a home. It’s a product on the market.”

By getting rid of the clutter and junk, you can maximize your money and sell for the most amount of money in the shortest amount of time.

Make it sparkle  – A little Windex here and a little Pledge there can bring in more money. If your budget allows, consider hiring a cleaning crew to do a deep clean, Lappin suggests.

Add curb appeal – First impressions are everything, and your home’s exterior needs to be immaculate to attract buyers. Pull weeds, add fresh mulch and store toys or bikes out of sight. Add a few pots of colorful flowers on the entryway or porch. Finally, add a fresh coat of paint to the front door and a new welcome mat as finishing touches.

Hire a professional photographer – Displaying professional photos online is a must to draw buyers in, Lappin says. A real estate photographer can vary in price depending on your location and the size of your home, but expect to spend a few hundred dollars. Some photographers may also provide a virtual tour service to help market your home online.

Schedule an open house – Instead of having private appointments with potential buyers, plan an open house during a weekend afternoon.

“People like to be under the radar and have no pressure,” Lappin says. An open house provides buyers with the perfect opportunity to see your home up close without the hard sales pitch. Consider printing out listing sheets showing the key details of your home so attendees have something to take with them and a way to get a hold of you to make an offer.

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